According to popular marketing analysis from the beginning of 2010, one from every two online ads comes from Google Adsense. This shows how powerful Google Adsense is but also that there are still other alternatives. There are reasons to choose an alternative to the almighty Google service either when you are a publisher or advertiser. Such reasons include:
- Higher revenue for publishers / Lower costs for advertisers
It is common for larger sites to manage their own advertisement campaigns, find advertisers / publishers directly and negotiate better deals. Naturally, with such larger sites Google Adsense

